.New Delhi: Dependence Retail plans to prolong Superdry into the athleisure segment which will position it in straight competitors along with leading sportswear brands like Nike, Adidas and also Asics.Last year, the British fashion trend brand name had actually tattooed a shared venture deal with Dependence Brands for the purchase of Superdry's copyright resources in India, Sri Lanka, as well as Bangladesh for u20a4 40 thousand (almost 405 crore at that time). Superdry's foray into the athleisure portion in India will certainly be a very first for the business globally, with a number of stores readied to be opened across India. Originally, the firm will definitely offer garments, as well as later footwear after safeguarding BIS license." The firm has been dealing with a retail style for athleisure items, which has observed a rise popular considering that the pandemic. It may take in French seller Decathlon likewise with huge style retail stores, while Superdry sports will definitely be actually mid-size outlets," claimed a shopping mall operator familiar with the development.Reliance Retail performed certainly not reply to ET's queries.Sales of leading sports brand names have dashed previously 2 years, driven through enhancing awareness concerning fitness and surging demand for athleisure wear and tear. With a population of much more than 1.4 billion, India is one of the fastest-growing as well as biggest worldwide markets for sports apparel and also footwear companies.Most worldwide brand names have been actually about in the nation for greater than 20 years and also have actually grown through collaborations along with cricket and also various other featuring activities. The newer participants, nevertheless, have been actually installing on their own as pleasant way of life and regular sportswear companies. India is actually observing improving enthusiasm in sports such as kabaddi, soccer, beach ball, hockey and also badminton.Superdry went into the country in 2012 in partnership with Reliance Brands, a project of Reliance Retail Ventures Ltd (RRVL). RRVL possesses partnerships along with private fashion trend companies in segments like deluxe, bridge-to-luxury and also high-premium and high-street way of life like Armani Exchange, Burberry, Bally, Canali, Diesel-powered, Gas, Hugo Manager, Hamleys and also Jimmy Choo, Valentino as well as Balenciaga for the Indian market. Reliance Brands also obtained plaything retailer Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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